Established in 1974, we believe in harnessing the power of nature without harming it in the process. Our products are made using the highest quality, naturally derived, cruelty-free ingredients, with 100% natural fragrance - and they work beautifully. This shampoo contains organic coconut oil and is brimming with tropical aromas and natural hydration. For normal to dry hairMade using 100% natural fragranceMade with essential oilsFree from Parabens and SLSVegan and Cruelty-Free99% Natural OriginDirections:Massage gently into wet hair, rinse well and repeat if required. For best results, follow with our Coconut Conditioner. In case of contact with eyes, rinse with clean water immediately. If irritation occus, stop use. Keep out of reach of children.